Archive for the ‘Dana White’ Category

Tito & Dana Sitting in a Tree

August 15, 2009

Tito Ortiz and Dana White proved last week that Philadelphia really is The City of Brotherly Love. Now that’s G.


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MMA Manifesto – An Open Letter to Dana White

August 8, 2009


Hi Dana – I hope it is ok to call you Dana – you don’t seem like one for formalities. I know you’re really busy now, what with UFC 101 happening tonight, but there is an important topic I wanted to discuss with you. It is concerning the importance of competition and, more specifically, Strikeforce. No, not the Tito Santana-Rick Martel tag team from the late 80s – I’m talking about the MMA promotion.


Sorry, I probably confused you by calling the promotion Strikeforce rather than the name you coined for them “Strikefarce” (you are so funny and witty). I guess you are pretty peeved at Strikeforce right now for signing Fedor Emelianenko on you, but like I wrote before, you made the right choice letting him go elsewhere. Now you feel threatening by this promotion, the very same promotion you used to bestow kind words upon. You say that Fedor is going to ruin Strikeforce and that if they want to fight you then bring it on. But I think you are missing the point here – you shouldn’t feel threatened about a competitor getting stronger – you should view it as a positive.

Competition isn’t a dirty word – it’s a good thing. Competition will keep you and your organization on its toes and make sure that you don’t get complacent. Competition will also help grow the sport, which in the end means more money in your pocket. Look no further than the world that your current heavyweight champion, Brock Lesnar, came from – pro wrestling. Wrestling was on fire in the last 1990s when the WWE (nee WWF) and rival WCW were waging a full-on battle royal. The WWE’s TV ratings were twice what they are now, and combined with WCW’s equally high ratings, the sport was getting more attention and viewers than ever before. Then Vince McMahon bought up all the competitors (WCW & ECW) and the TV ratings have dropped. With MMA still in its infancy, you and the UFC can not go it alone in building the sport into a mainstream powerhouse – you need help. That is where promotions like Strikeforce and Dream and Sengoku come into play. They get your sport exposure and drum up interest without you having to put any money into it. As long as you remain the leader in the industry – which you apparently have a stranglehold on for the long run – you will do nothing but benefit from this growth of your sport.

If you don’t like the pro wrestling comparison, we can find examples in the place where you want to be – mainstream sports. The AFL brought exciting, offensive-minded football to the fans before they combined with the NFL. The WHL introduced the world to Wayne Gretzky before they joined the NHL. The ABA introduced Afros, Dr. J and the slam dunk competition to the realm of basketball. In the end all of these leagues ended up merging with their competitors, but the point is that for a period they put up strong competition to the respective leaders in their fields, causing everyones’ games to get elevated. Having a strong competitor in Strikeforce will force you to continue to put together strong PPV cards, not Rich Franklin vs. Vitor Belfort main events (because, seriously, you expect people to pay $49.99 for that?!?).

Besides, even with Fedor, Strikeforce (sorry – Strikefarce – so funny) shouldn’t be considered a dangerous rival anyways. They should be looked upon as nothing more than a minor league – a place where fighters can gain exposure and experience before you sign them to the big leagues in the UFC. This is a promotion that has a woman’s match – which, at this early stage of women competing in the sport is nothing more than a gimmick match – headlining an upcoming PPV. Maybe Strikeforce will steal some of your advertising and TV revenue and force you to pay a little more for fighters than you would have preferred, but in the long run the positives of having a strong competitor far outweigh the negatives.

I know you hope and predict that you will crush Strikeforce and force them to join your ranks, like Pride and Affliction before them. But hopefully I have made you reconsider that position.

Hugs and Kisses,

The Hoops Manifesto


UFC Fighter Tees

MMA Manifesto: Big Fedor, Small Pond

August 4, 2009

It is with a heavy heart that I report the demise of the Fedor Emelianenko in the UFC dream. And as hard as it is to say due to the fact I’m not a fan of the man’s persona or way he carries himself, Dana White did the right thing.

I wanted Fedor in the UFC as much as the next guy (but probably not as much as my brother, who has developed a serious crush on The Last Emperor), but I completely agree with White and the UFC’s decision to hold their ground and not cave in to Fedor and M1’s demands of a co-promotion deal. The UFC has taken years to build their brand to the position it is at now and there is no way they can compromise that position by letting a fighter’s management company piggyback on their brand name. As much as Fedor would have brought to the UFC, it would not have been enough to justify giving M1 a co-promotion deal. If the UFC crossed that bridge, negotiations with every other big name fighter in the future would have gotten infinitely harder.

White might be a blowhard, but there is no denying that he is a brilliant business man. Being a MMA fighter is a precarious occupation – one day you can be on top of the world, the next moment you are considered washed up. That is why White has wisely made his mug – and not that of a fighter – as the face of the UFC. White isn’t going anywhere – no one is going to knock him out (even though many dream of that) and tarnish his image. He is the one getting all the media attention. He is the one on the cover of the inaugural edition of the UFC magazine. Dana White is the most famous person in the MMA world, not Fedor or anyone else. While it would have been great to see Fedor in the UFC, the truth was that Fedor and M1 needed the UFC more than the UFC needed them. As long as the UFC have Dana White, they are going to be fine.

Besides, it is not like Fedor is much of a draw in North America anyway. Us hardcore MMA fans know and love him, but the casual fans – the ones that every sport depends on to make a profit and prosper – probably only know about him due to all the publicity his recent contract negotiations with the UFC garnered. He is a chubby, shy Russian who comes off as rather unassuming. Before the bell rings he certainly doesn’t appear to be a bad ass, like his heavily tattooed brother does.


The intangibles Fedor does possess – his mystique and seemingly invulnerability – would have been destroyed pretty quick in the UFC. Once the UFC’s marketing muscle was put behind him, his mystique would have vanished almost immediately. He’d no longer be this mysterious Drago-like character from Russia – he’d be exposed as the normal, down-to-earth person that he is. As for the invincibility, that disappears for all fighters eventually. All fighters – no matter how dominant – eventually lose in the MMA world. Fedor has only lost once – that was nine years ago and it was due to a cut – but the fact of the matter is he is 33-years-old, and as much as we hoped, there was no guarantee he wasn’t going to get his face smashed in during his very first UFC match versus Brock Lesnar. So, with the mystique and the invincibility gone, what would the UFC have been left with? Just another talented – but aging – fighter. Not someone worthy of having his own management help run the organization.

So as tough as Fedor is, it looks like he finally ran into an opponent who he couldn’t make tap out – Dana White.


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